INVESTMENT
newport APPROACH
Madrid has ceased to be just the capital of Spain to become the epicenter of the luxury real estate market.
The most recent analyses, such as the Global Real Estate Handbook 2025 and the Luxury Homes 2025 study, confirm that the city is positioning itself as a preferred destination for both international investors and domestic buyers, competing on a par with global cities such as London and Paris.
Madrid's growth is reflected in disruptive trends and a constant evolution of the market.
The most recent analyses, such as the Global Real Estate Handbook 2025 and the Luxury Homes 2025 study, confirm that the city is positioning itself as a preferred destination for both international investors and domestic buyers, competing on a par with global cities such as London and Paris.
Madrid's growth is reflected in disruptive trends and a constant evolution of the market.
Branded Residences: The emergence of internationally prestigious brands (Four Seasons, Mandarin Oriental, SLS Madrid Infantas Residences, Banyan Tree) has redefined the concept of housing.
These residences not only offer first-class design and finishes, but also exclusive services that integrate lifestyle, gastronomy and cultural experiences, resulting in prices that in premium areas exceed €25,000/m².
Urban transformation and asset reconversion: The city is undergoing a profound renewal, where the reconversion of office buildings into high-end residences drives the repositioning of historic and emerging areas.
Transactions in strategic locations-such as María de Molina, Recoletos and El Viso-demonstrate Madrid's ability to adapt to new market demands, maximizing the return on each investment.
These residences not only offer first-class design and finishes, but also exclusive services that integrate lifestyle, gastronomy and cultural experiences, resulting in prices that in premium areas exceed €25,000/m².
Urban transformation and asset reconversion: The city is undergoing a profound renewal, where the reconversion of office buildings into high-end residences drives the repositioning of historic and emerging areas.
Transactions in strategic locations-such as María de Molina, Recoletos and El Viso-demonstrate Madrid's ability to adapt to new market demands, maximizing the return on each investment.
Strategic alliances and market diversification: The entry of new players and the collaboration between international funds and local developers are generating a pull effect.
This translates into a spectacular growth of the luxury housing stock (more than 200% in certain segments) and projections that, if the trend continues, by 2030 the average price in prime areas could exceed €30,000/sqm.
In this context, investing in Madrid is no longer a gamble, but a certainty backed by data and market experience.
This translates into a spectacular growth of the luxury housing stock (more than 200% in certain segments) and projections that, if the trend continues, by 2030 the average price in prime areas could exceed €30,000/sqm.
In this context, investing in Madrid is no longer a gamble, but a certainty backed by data and market experience.
In the Premium segment (2-3,5 million euros), national buyers looking to improve their home or acquire a first residence predominate, while expatriates and buyers from other provinces invest in Madrid as a second home or for higher returns.
In the High-End and Ultra High-End segments (from 3.5 million euros), international buyers stand out, attracted by Madrid's competitive prices, quality of life and security. Many of them, after acquiring a small property, choose to invest more and spend long periods or reside permanently in the city.
In the High-End and Ultra High-End segments (from 3.5 million euros), international buyers stand out, attracted by Madrid's competitive prices, quality of life and security. Many of them, after acquiring a small property, choose to invest more and spend long periods or reside permanently in the city.
PERFIL DEL COMPRADOR
FINALIDAD DE LA COMPRA
The luxury housing market in Madrid was traditionally concentrated in the Salamanca and Chamberí neighborhoods.
However, the lack of available product in both areas, coupled with the growing consolidation of Madrid as a city “to live in” for many international buyers, especially of Latin American origin, has led to the expansion of this market into new areas.
The Central area of Madrid has undergone a significant transformation driven by the opening of luxury establishments such as Four Seasons and JW Marriot, which has turned areas close to the Gran Vía into new points of interest for real estate developers.
However, the lack of available product in both areas, coupled with the growing consolidation of Madrid as a city “to live in” for many international buyers, especially of Latin American origin, has led to the expansion of this market into new areas.
The Central area of Madrid has undergone a significant transformation driven by the opening of luxury establishments such as Four Seasons and JW Marriot, which has turned areas close to the Gran Vía into new points of interest for real estate developers.
The neighborhood of Justicia, especially in the area of Las Salesas, has become one of the most sought-after destinations for high-end housing, due to the scarcity of new construction and the increase in prices, which reach an average value of around €15,000/m².
El Viso stands out as a consolidated alternative with strong international demand, as it offers a family and residential environment with quality services, such as international schools and hospitals.
Making it the ideal choice for foreign families looking to enjoy an authentic Madrid lifestyle without sacrificing proximity to central areas.
It is estimated that by 2030 the average price in prime areas of the high-end residential market could exceed the 30,000 €/m2 barrier. 2025 will mark a before and after for Madrid, positioning it as the European capital with the greatest high-end residential projection.
The luxury residential market in Madrid has a promising future, supported by the entry of new international players, the diversification of supply and an increasingly consolidated international demand.
The luxury residential market in Madrid has a promising future, supported by the entry of new international players, the diversification of supply and an increasingly consolidated international demand.